Alcove Violet Shampoo

Brassiness? Not on our watch! The Alcôve Violet Shampoo is a toning purple shampoo designed to neutralize yellow and brassy tones in blonde, highlighted, platinum, grey, and color-treated hair — keeping your colour looking fresh, cool, and salon-perfect between appointments. No more yellow. Just bright, beautiful, tone-on-point hair.

Neutralizes yellow and brassy tones instantly
Maintains cool, ash, and platinum tones
Gently cleanses without stripping colour
Hydrates and nourishes colour-treated hair
Sulfate-free formula — safe for regular use
Works on blonde, highlighted, platinum, grey, and white hair

Master your Violet Shampoo

Apply the Violet Shampoo on wet Hair

2. Gently massage the scalp to emulsify and activate the lather.

3. Massage into roots for 1-2 minutes to remove build-up, then rinse.

4. Follow with the Violet Conditioner.

5. Do not use this product consecutively, use only when yellow tones or brassiness reappear.

6. Do not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.

use this if you have

✔ Blonde or highlighted hair turning brassy or yellow
✔ Platinum or ash blonde hair that needs toning
✔ Grey or white hair looking dull or yellow
✔ Color-treated hair that needs colour maintenance between salon visits
✔ Anyone who wants to keep their cool tones looking fresh

──────────────────────

ABOUT THIS SHAMPOO

The Alcôve Violet Shampoo is a professional-grade purple toning shampoo originally developed for salon use and now available directly to consumers. Its violet pigments work by cancelling out unwanted yellow and brassy tones using colour theory — purple and yellow sit opposite each other on the colour wheel, so the purple neutralizes the yellow instantly, restoring your hair's cool, bright tone with every wash.

Its sulfate-free formula gently cleanses while nourishing and hydrating colour-treated hair — so you're toning and caring for your hair at the same time. Use once or twice a week for toning maintenance, or more frequently for stronger brass-busting results. Leave on for 3–5 minutes for best effect.

For a complete blonde care routine, pair with the Alcôve Violet Conditioner.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

For AMAZING RESULTS

1. Mix and match our shampoo and conditioner to suit your needs:
•Use Daily Conditioner if you wash your hair more than 3 times per week.
•Opt for Hydrating Conditioner if you have split ends.
• Try Volumizing Conditioner for flat hair.

2. Protect your color beyond the shower by using a heat protector, such as our Thermal Protection Spray, to further safeguard your highlights.

Shampoos