The #1 permanent toner in the US*.
Our toners neutralize brass with up to 90% less breakage** creating hard to achieve shades of blonde, with ease.
*Source Euromonitor International Limited; based on value sales for permanent toner brands in 2020 through all retail channels. Permanent toners are defined as products positioned on pack as a “Toner” and as “Permanent.”.
**WELLA colorcharm lightener + permanent toner vs. lightener alone
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